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The AZUME Ceramic Ricecooker.
Tasty, Easy, Beautiful.

DESIGN: BEN OOSTRUM

Really tasteful rice

Really tasteful rice completes a meal. Unfortunately, rice is often just a basic side dish. And that is a missed opportunity. With the AZUME Ceramic Rice Cooker none of the flavours will be lost.

Project

Waarom

WHY
There are many ways of cooking rice. But do they all bring out the best in the rice? During my travels in Japan and China I got to eat rice that had much more flavour than I had ever tasted before. I decided I would design a pot myself, to cook delicious rice easily.

Wat

WHAT
The AZUME Ceramic Rice Cooker is the result. An elegant pot that is practical and affordable. Rice is especially suited for cooking in ceramics. Of course, you could use an electric rice cooker, but who needs extra cords and plugs in the kitchen? Ceramics is also very sustainable in production and use. No plastic parts or electronic parts that can break down.  A ceramic rice cooker will last you a life time, much longer than any electric rice cooker. Cooking in ceramics is a lot of fun as well. It always works out and the thick bottom prevents the rice from burning. The rice doesn’t just taste delicious; it looks great as well. Instead of a basic side dish, this rice will complete your meal.

Hoe

HOW
Four years ago, the first design sketch was on the table. In the past four years the design has been perfected to the best possible form. A lot of partners, including manufacturers, chefs and marketers, have contributed to the final product.

THE RICE AND THE POT

Afbeelding-Azume-Home

TYPES OF RICE

There are many types of rice, and the preparation differs for each type. All types of rice can be cooked in the AZUME Ceramic Rice Cooker and you will always get the best result.

Rice is a grass, like all grains, and the most important food group for a big part of the world. Not only in Asia, but all over the world people eat rice. It is said that wild rice is originally from Australia. About 13.000 to 8.000 years ago the rice spread from East Asia to South-East Asia and South Asia, and eventually through West Asia to Europe. European colonization lead rice to America.

DESIGN DEVELOPMENT

Ben Oostrum,
a Dutch designer of interior products such as the Crosslight, be-Happy and Hoppy. He has won multiple awards including the Red Dot Award. Lately the focus of his work is on kitchen products. His enthusiasm for rice quickly attracted this AZUME-team, who all share a passion for good food and beautiful kitchen products.

Tijdlijn

A CROWN JEWEL FOR YOUR KITCHEN

Technical details

Measurements
ø 180 x 180 mm.

Material
flameproof ceramics

Food safe
the glaze has been tested and is food safe.

Colour
anthracite grey

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