There are many ways of cooking rice. But do they all bring out the best in the rice? During my travels in Japan and China, I got to eat rice that was much tastier than I had ever had before. I decided there and then that I would design a cooking pot which would help to cook the best rice possible.
The AZUME Ceramic Rice Cooker is the result. An elegant cooking pot that is practical, durable and affordable. Rice especially is suited for cooking in ceramics. Of course, you could use an electric rice cooker, but who needs extra cords and plugs in the kitchen? Ceramics is also very sustainable in production and use. No plastic or electronic parts that can break down. A ceramic rice cooker will last much longer than any electric rice cooker. If you don’t drop it, it will actually last you a lifetime. Cooking in ceramics is also a lot of fun. It always works out and the thick bottom of the AZUME prevents the rice from burning. The rice will not only taste better, it will also look great. This rice will complete your meal.
After a lot of research and experiments the best possible Ceramic Rice Cooker was created. Not only qua shape, but also finding the best flameproof ceramics. A lot of partners, including manufacturers, chefs and marketers, have contributed to the final AZUME design.
Like all grain, rice is a grass and it's the most important food for a big part of the world. Not only in Asia, but all over the
world people eat rice. It is said that wild rice is originally from Australia. About 13.000 to 8.000 years ago the rice
spread from East Asia to South-East Asia and South Asia, and eventually through West Asia to Europe. European colonization introduced rice to America.
With white rice the grain is stripped from the husk, bran and germ. That is called the milling of the rice. After stripping the rice, the rice is polished by grinding the grains together, this results in a white, shiny grain. With the milling and polishing the rice looses nutrients. Therefore white rice is sometimes enriched with nutrients like B1, B3 and iron.
Brown rice is unprocessed rice. A lot of nutrients remain in this rice, but this also makes it harder to digest. Brown rice has a light nutty flavour.
This is pre-boiled rice. Pre-boiling shortens the cooking time slightly but that is at the expense of the taste and nutrients. I wouldn’t mind if parboiled rice disappears from the shops entirerly.
Pandan rice and Jasmin rice are types from Thailand, have a long grain and smell delicious. Origi- nally the taste comes from the pandan leaf. Especially suita- ble for Thai curries and other Asian dishes.
A long grain rice from the north of India. Basmati comes from the Sanskrit “vasmati” (fra- grant). Basmati is similar to Pandan, but the grain is longer and drier. Delicous with Indian dishes, but it is an easy rice that combines well with many other dishes too.
A Chinese rice which is also known as ‘forbidden rice’ because it was originally reser- ved for the Emperor. It is a whole grain rice, firm and rich in flavour with a beautiful dark purple colour. It’s hard to pre- pare black rice in an electric rice cooker, but delicious when cooked in the AZUME. Check out our RECIPE page for a delicious black rice recipe.
A type of rice that is used a lot in Spain, for paella. Bomba is a short, round grain rice that absorbs twice the fluid of long grain rice but doesn’t get sticky.
A longgrain rice from Thailand. It is similar to Jasmin rice but it hasn’t been milled, so it's actually a type of brown rice.
The authentic taste of rice
In ceramics, the rice stays warm and light.
The drops on the inside of the lid make sure that any steam that condensates will drip nicely on the surface of the rice, which prevents the top layer from drying out.
Ceramics won’t give off any taste like metal often does.
Tasteful rice should be presented tastefully.
The Azume Ceramic Rice Cooker is an elegant, stylish pan and a fine object for your kitchen and dining table.
The colour of the pan contrasts nicely with the rice and remains beautiful while using it on fire, you will not see any soot marks the fire leaves on the pot.
The pan has a manageable size (2 to 4 persons)
A beautiful detail is the bamboo rice scoop, which you store with the pan.
We are eco-friendly.
The Azume Ceramic Rice Cooker doesn’t use electricity and only needs a short time on the stove.
The pan will last a lifetime.
There are still Chinese Ceramic Pots from 4000 years ago. An electric rice cooker definitely won’t make that.
The benefits of the AZUME
Suited for all types of rice
Including bamboo rice scoop
No plugs and cords on the countertop
The AZUME takes up little space
The AZUME is dishwasher proof (the bamboo scoop is not)
The handles give good grip and don’t get hot
The lid lies deep in the pan so when the water boils over it will drip back into the pan, and not all over your stove.
The pan is microwave proof
⌀ 180 X 180 mm
the glaze has been tested and is food safe.