THE RICE AND THE POT
Kickstarter promotion video
We started the Kickstarter Crowdfunding Campaign. See the AZUME Rice Cooker in action here!
On TV on Koffietijd
The AZUME has been on live tv. Jinai Looi was invited to cook at the show and talked about our AZUME. You can watch the video with Jinai and the AZUME here.
TYPES OF RICE
There are many types of rice, and the preparation differs for each type. All types of rice can be cooked in the AZUME Ceramic Rice Cooker and you will always get the best result.
Rice is a grass, like all grains, and the most important food group for a big part of the world. Not only in Asia, but all over the world people eat rice. It is said that wild rice is originally from Australia. About 13.000 to 8.000 years ago the rice spread from East Asia to South-East Asia and South Asia, and eventually through West Asia to Europe. European colonization lead rice to America.
With white rice the grain is stripped from the husk and bran. That is called the milling of the rice. Then the rice is polished by grinding the grains together, which removes the bran.
Brown rice is unprocessed rice. A lot of nutrients remain in this rice, but this also makes it harder to digest. Brown rice has a light nutty flavour.
This is pre-boiled rice. This shortens the cooking time slightly but it comes at the expense of the taste and nutrients. I wouldn’t mind if parboiled rice disappears from the shops.
Pandan rice or
These rice types from Thailand have a long grain and smell delicious. Originally the taste comes from the pandanleave. Especially suitable for Thai curries and other Asian dishes.
A long grain rice from the north of India. Basmati comes from the Sanskrit “vasmati” (fragrant). Basmati is similar to Pandan, but the grain is longer and drier. Delicous with Indian dishes, but it is an easy rice that combines well with many dishes.
A Chinese rice which is also known as ‘forbidden rice’ because it was originally reserved for the Emperor. It is a whole grain rice, firm and rich in flavour with a beautiful dark purple colour. Black rice cannot be prepared in an electric rice cooker but is delicious when cooked in the AZUME.
A type of rice that is used a lot in Spain, for paella. Bomba is a short, round grain that absorbs twice the fluid of long grain rice without getting sticky.
A long grain rice from Thailand. It is similar to Jasmin rice but it hasn’t been milled, so it is a type of brown rice.
This short grain rice is a real sticky rice. This makes it ideal for sushi, but also if you want to eat with chopsticks. Goes well with Japanese dishes.
This is often Italian Arborio rice of Carnaroli rice. Besides risotto you can also use this type for really good rice pudding.
BASIC RECIPE FOR RICE
- Rinse the rice thoroughly until the water is clear (at least three times)
- Measure the right amount of water: depending on the type of rice that will be approximately 1,25/1,5 cup of water for 1 cup of rice.
- Add salt of stock powder for flavour and let the rice soak for 30 minutes.
- Place the pan on the smallest burner, at the highest fire. As soon as the water is boiling, turn the fire down and let the rice simmer for 8 minutes.
- After 8 minutes, turn the stove off and let the rice steam in the pan for 12 minutes. Don’t lift the lid and don’t stir the rice. Let the Azume do it’s job.
- After 12 minutes you can stir the beautiful, light and tasteful rice.
- Because ceramics hold the heat very well, the rice won’t cool down too much while you finish the rest of the meal.
a Dutch designer of interior products such as the Crosslight, be-Happy and Hoppy. He has won multiple awards including the Red Dot Award. Lately the focus of his work is on kitchen products. His enthusiasm for rice quickly attracted this AZUME-team, who all share a passion for good food and beautiful kitchen products.
Rob Smith en Mart Hulspas,
van L5 communicatie + design zijn concepters voor marketing en design en werken ruim 30 jaar voor uiteenlopende campagnes. Zij hebben net als Ben Oostrum een scherp oog voor de boodschap achter een product. Want de beleving van koken en kwaliteit van kookgerei is onlosmakelijk verbonden met elkaar. En dat moet afstralen van alle visuele middelen waarmee AZUME de harten van de kookliefhebbers zal veroveren.
Hans Oostrum, Alain de Kruijff en Vera Groen,
van Studio Oostrum zijn absolute beeld-professionals. Gepassioneerde vakmensen die naast dat ze verantwoordelijk zijn voor alle fotografie en film ook nog eens veel inbreng hebben gehad in het gehele AZUME project.
The authentic taste of rice
In ceramics the rice stays warm and light
The rims on the inside of the lid make sure that any steam that condensates will drip nicely on the surface of the rice, which prevents the top layer from drying out.
Ceramics won’t give off any taste like metal often does.
Tasteful rice should be presented tastefully
The Azume Ceramic Rice Cooker is an elegant, stylish pan and a fine object for your kitchen and dining table.
The colour of the pan contrasts nicely with the rice and remains beautiful while using it on fire, you will not see the soot.
The pan has a manageable size (2 to 4 persons)
A beautiful detail is the bamboo rice scoop, which you store with the pan
We are eco friendly
The Azume Ceramic Rice Cooker doesn’t use electricity and only needs a short time on the stove.
The pan will last a lifetime. There are still Chinese ceramic pots from 4000 years ago. An electric rice cooker definitely won’t make that
The benefits of
Suited for all types of rice
Including bamboo rice scoop
No plugs and cords on the countertop
The AZUME takes up little space
The AZUME is dishwasher proof (the bamboo scoop is not)
The handles give good grip and don’t get hot
The lid lies deep in the pan so if the water boils over it will drip back into the pan, and not all over your stove.
The pan is microwave proof
A CROWN JEWEL FOR YOUR KITCHEN
ø 180 x 180 mm
The glaze has been tested and is food safe.
AZUME The authentic taste of rice.
THANK YOU FOR VISITING OUR SITE,
The Azume Team